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Diferenciação Ou Necessidade Na Certificação Iso 9001: Uma Análise Em Duas Empresas Agroindustriais

Listed author(s):
  • Abicht, Alexandre Melo
  • Ceolin, Alessandra Carla
  • Correa, Augusto Faria
  • Pereira, Paulo Rodrigo
  • Silva, Tania Nunes da
Registered author(s):

    O presente estudo de caso foi realizado em duas organizações agroindustriais, a AGCO do Brasil Comércio e Indústria Ltda. e a Tecno Moageira S/A, tratando-se de um estudo de caso de natureza exploratória e descritiva, que objetivou analisar os motivos pelos quais essas organizações implementaram a certificação ISO 9001, em torno da seguinte problemática: Qual o real interesse da certificação ISO 9001 nestas empresas agroindustriais? Para este artigo, a revisão da literatura abordou temas como certificação, diferenciação e competitividade, exigências legais e de mercado. Após a análise e interpretação dos dados obtidos na revisão da literatura e visitas de campo, foram delimitados os motivos que levaram à implementação da certificação ISO 9001 por essas organizações, mostrando as suas dificuldades, adaptações e benefícios que a certificação lhes proporcionou. Por fim, o estudo demonstrou que a certificação ISO 9001 não é apenas uma diferenciação de mercado, mas acima de tudo, uma necessidade vital para a sobrevivência dessas organizações, sendo que para obter êxito na sua implementação é necessário o envolvimento de todas as pessoas que as compõem. Palavras-chaves: Certificação ISO. Agronegócios. Agroindústria. Qualidade.---------------------------------------------The present case study was carried out in two organizations agroindustries, to AGCO of Brazil Commerce and Ltd Industry. and to Tecno Moageira S/TO, treating of a case study of descriptive and exploratory nature, that planned to analyze the motives by the which those organizations implemented the certification ISO 9001, around the following problematic one: Which the real interest of the certification ISO 9001 in these companies agroindustries? For this article, the revision of the literature approached subjects as certification, differentiation and competitiveness, lawful demands and of market. After analysis and interpretation of the facts obtained in the revision of the literature and visits of field, were delimited the motives that caused to the implementation of the certification ISO 9001 by those organizations, showing his difficulties, adaptations and benefits that the certification provided them. Finally, the study showed that the certification ISO 9001 is not barely a differentiation of market, but above all, a vital need for the survival of those organizations, being that for obtain success in her implementation is necessary the involvement of all the persons that compose them.

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    Paper provided by Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER) in its series 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brasil with number 108629.

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    Date of creation: Jul 2008
    Handle: RePEc:ags:sbrfsr:108629
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