IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

Pronaf A Salvação Da Lavoura Ou Problema? Uma Análise Do Nível De Satisfação Dos Produtores

  • Coronel, Daniel Arruda
  • Sonaglio, Claudia Maria
  • Angelo, Helena Dezordi
  • Zamberlan, Carlos Otavio
  • Silva, Angelita Freitas Da
Registered author(s):

    Este artigo demonstra conceitos e modelos relacionados à mensuração da satisfação de clientes, focando a satisfação dos agricultores do Assentamento Itamarati I, com relação aos financiamentos do Pronaf (Programa de fortalecimento da agricultura familiar) adquiridos no Banco do Brasil de Ponta Porã-MS. Para isso foram entrevistados 179 assentados. A metodologia utilizada envolveu uma fundamentação teórica embasada em pesquisa bibliográfica, que abordou os principais conceitos relacionados ao tema, como Satisfação do Consumidor e Índices de Satisfação do Consumidor, sendo aplicado neste artigo o índice Americano (ACSI). Posteriormente, foi desenvolvida uma pesquisa descritiva de corte transversal, com levantamento dos dados de modo quantitativo. Também foi efetuada a validação da pesquisa através da aplicação da análise fatorial, pela análise de adequação (KMO) e esfericidade (Bartlett’s). A pesquisa foi concluída verificando a satisfação dos agricultores com o Pronaf, bem como com os intermediários do programa, o Banco do Brasil e a Assistência Técnica, analisando os pontos fortes e fracos do programa, chegando a um modelo de satisfação com o Pronaf. ---------------------------------This article demonstrates concepts and models related to clients’ measurement of their satisfaction, focusing on the satisfaction of the settled agriculturists from Itamarati I, related to the Pronaf (Program of reinforcement of familiar agriculture) acquired in the Bank of Brazil from Ponta Porã-MS. For this purpose, 179 settled were interviewed. The methodology used involved a theoretical basis relied on bibliographical research, that approached the main concepts related to the theme, as consumer satisfaction and level of consumer satisfaction, been applied the American Index (ACSI) in this article). Later on, a cross-sectional descriptive research was developed, through a quantitative survey. Also it was effected the validation of the research through the application of the factorial analysis, for the analysis of adaptation (KMO) and sphericity (Bartlett's).The conclusion was done by checking the agriculturists satisfaction with the Pronaf, as well as with the intermediaries of the program, the Bank of Brazil and the Technical Back-up. Also it was analyzed the strong and the weak points of the program, reaching a model of satisfaction with the Pronaf.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://purl.umn.edu/108565
    Download Restriction: no

    Paper provided by Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER) in its series 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brasil with number 108565.

    as
    in new window

    Length:
    Date of creation: Jul 2008
    Date of revision:
    Handle: RePEc:ags:sbrfsr:108565
    Contact details of provider: Web page: http://www.sober.org.br/
    Email:


    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ags:sbrfsr:108565. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.