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Comunicação para o Turismo no Espaço Rural

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  • Mariani, Milton Pasquoto
  • Gehlen, Marco Antonio

Abstract

O turismo no espaço rural é uma modalidade relativamente nova e em fase de expansão no Brasil. Atraídos por uma oportunidade de mercado, muitos empreendedores rurais encontraram no turismo rural uma alternativa de obtenção de renda extra, mas depararam-se também com iniciativas públicas e privadas ainda insuficientes para promover e fomentar a modalidade. O presente artigo apresenta algumas contribuições teóricas para uma reflexão sobre o estudo de duas áreas analisadas sob uma ótica de complementaridade: a comunicação e o turismo rural. O estudo é conduzido sob o prisma de que a atividade turística recorre à dinâmica do processo comunicacional – elemento base da comunicação – com a finalidade de estabelecer um contato cada vez mais próximo entre a oferta (atrativo turístico rural) e a procura (agências de turismo e turistas), para influenciar e conduzir o potencial turista ao “consumo” do produto turístico no espaço rural. Concluiu-se que o uso intensivo das Novas Tecnologias de Informação e Comunicação (NTICS) aparece como alternativa adequada para ampliar e fortalecer estas relações necessárias para a competitividade dos produtos turísticos no espaço rural.------------------------------In Brazil, the tourism in rural areas is relatively a new modality in expansion. Attracted by the market, many rural entrepreneurs found in rural tourism an alternative to obtain extra income, but they also encountered with both insufficient public and private initiatives to promote this kind of tourism. This article presents some theoretical contributions to the study of the two areas examined in a complementary perspective: communication and rural tourism. This study is conducted under the prism of communication process dynamics used by the tourism with the aim of establishing a close contact between supply and demand to influence and lead the potential tourists to the consumption of tourism in rural areas. It was concluded that the intense use of Information and Communication of New Technologies appears as a suitable alternative to enlarge and strengthen these relations with the rural tourism competitiveness.

Suggested Citation

  • Mariani, Milton Pasquoto & Gehlen, Marco Antonio, 2008. "Comunicação para o Turismo no Espaço Rural," 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brazil 108166, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
  • Handle: RePEc:ags:sbrfsr:108166
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    Keywords

    Community/Rural/Urban Development;

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