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Economic Impacts of Red Tide Events on Restaurant Sales

Author

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  • Morgan, Kimberly L.
  • Larkin, Sherry L.

Abstract

The economic impact of red tide events were examined for three Southwest Florida waterfront restaurants. Daily gross sales from January 1996 through September were analyzed using a multiple regression time series model to examine whether the presence of a red tide, as measured within three and six miles of the beach, reduced sales revenues. Preliminary results indicate that red tide blooms closer to shore had a significantly large negative influence on sales revenues across restaurant locations.

Suggested Citation

  • Morgan, Kimberly L. & Larkin, Sherry L., 2006. "Economic Impacts of Red Tide Events on Restaurant Sales," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35323, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saeaso:35323
    DOI: 10.22004/ag.econ.35323
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    Keywords

    Agribusiness;

    Statistics

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