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Conjoint Analysis of Breaded Catfish Nuggets: Consumer Preferences for Price, Product Color, Cooking Method and Country of Origin

Author

Listed:
  • Hill, Jessica I.
  • Nelson, Robert G.
  • Woods-Williams, Kristin L.
  • Weese, Sondra J.
  • Whitis, Gregory N.

Abstract

A new product, marinated, breaded catfish nuggets, was developed. This conjoint study was designed to evaluate consumers’ preferences for certain attributes of the nuggets. An in-store survey was conducted to collect data. The data collected will be used to determine the market potential for the catfish nuggets.

Suggested Citation

  • Hill, Jessica I. & Nelson, Robert G. & Woods-Williams, Kristin L. & Weese, Sondra J. & Whitis, Gregory N., 2008. "Conjoint Analysis of Breaded Catfish Nuggets: Consumer Preferences for Price, Product Color, Cooking Method and Country of Origin," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6828, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saeaed:6828
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    Keywords

    Food Consumption/Nutrition/Food Safety;

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