Analysis Of The Impact And Importance Of Re-Wholesalers In The Ornamentals Market
Ornamental growers face a challenge regarding best market channel for their products. Using data from a 2003 survey, this study analyzes the impact of nursery characteristics on channel choice for large and small nurseries. We conclude choice by both sizes was influenced by region, kind of plant, and advertising expenditure.
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- Hall, Charles R. & Pate, Lance D., 2000. "Trade Flows And Marketing Practices In The Texas Nursery Industry," Faculty Paper Series 23980, Texas A&M University, Department of Agricultural Economics.
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