Producer Willingness to Pay for the Services Provided by an Electronic Trade Platform: The Case of MarketMaker
This study assesses the economic impact of the Electronic Trade Platform MarketMaker on agricultural producers. Results obtained using contingent valuation techniques indicate that producers are willing to pay $47.02 annually for the services they receive from the platform. Producers’ characteristics such as registration type and annual sales have a significant effect on producers’ willingness to pay.
|Date of creation:||Feb 2013|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.saea.org/|
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