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A Comparison of Wholesaler/Retailer Business Characteristics of Natural Products between Ghana and Rwanda

Author

Listed:
  • Govindasamy, Ramu
  • Simon, James E.
  • Puduri, Venkata S.
  • Juliani, H. Rodolfo
  • Asante-Dartey, Juliana
  • Arthur, Hanson
  • Diawuo, Bismarck
  • Acquaye, Dan
  • Hitimana, Nicholas

Abstract

The usage of natural products is becoming an increasingly common consumer phenomenon due to increasing health consciousness, and because of their naturalness, and medicinal qualities of the products. African countries are very rich with natural products resources and supplies. The continent’s rich botanical heritage offers an excellent opportunity to diversify away from other traditional exports. Europe and the USA are particularly promising markets for natural products. Thus, it is advantageous to examine development of natural products exporting as alternative or complimentary economic opportunities for many African people, especially those in the rural areas. This paper has explores both factors which promote and which act as obstacles to the natural products market, specifically in the retail and wholesale portions of the value chain in Ghana and Rwanda.

Suggested Citation

  • Govindasamy, Ramu & Simon, James E. & Puduri, Venkata S. & Juliani, H. Rodolfo & Asante-Dartey, Juliana & Arthur, Hanson & Diawuo, Bismarck & Acquaye, Dan & Hitimana, Nicholas, 2006. "A Comparison of Wholesaler/Retailer Business Characteristics of Natural Products between Ghana and Rwanda," P Series 36744, Rutgers University, Department of Agricultural, Food and Resource Economics.
    • Handle: RePEc:ags:rutdps:36744
    DOI: 10.22004/ag.econ.36744
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    Keywords

    Agribusiness;

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