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Shopping Patterns and Preferences of Underwood, ND, Area Residents


  • Hodur, Nancy M.
  • Tweeten, Kathleen M.
  • Leistritz, F. Larry


This study was undertaken at the request of the city of Underwood (a community of about 760 located in central North Dakota). The community is engaged in a planning process seeking to revitalize the local retail sector, and a survey was administered to obtain information about residents’ shopping patterns and preferences. A questionnaire was developed and distributed door-to-door to local residents, while a second questionnaire was distributed at the Underwood high school. The responses represented a majority of both target populations. Underwood residents most often reported purchasing groceries, convenience items, and personal services in Underwood. On the other hand, nongrocery personal items, major purchases (e.g., appliances), and nongrocery household items were most often purchased in Bismarck (a small metro about 60 miles away). Youth respondents most often reported purchasing gasoline and auto supplies in Underwood, while all other categories were most often purchased in Bismarck. The most frequent reasons for purchasing items other than in Underwood were that the item was not available in Underwood and other locations had a better selection of merchandise. The types of businesses that residents would most like to see in Underwood were a family restaurant, a hardware store, and a supper club. When asked if they would be willing to pay more to have a good or service available locally, more than 40 percent of households would pay more for eating out, convenience items, nongrocery retail shopping, and entertainment.

Suggested Citation

  • Hodur, Nancy M. & Tweeten, Kathleen M. & Leistritz, F. Larry, 2008. "Shopping Patterns and Preferences of Underwood, ND, Area Residents," Staff Papers 6134, North Dakota State University, Department of Agribusiness and Applied Economics.
  • Handle: RePEc:ags:nddsps:6134

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    References listed on IDEAS

    1. Marianne Bitler & Alicia M. Robb & John D. Wolken, 2001. "Financial services used by small businesses: evidence from the 1998 survey of small business finances," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), issue Apr, pages 183-205.
    2. Edelman, Mark A., Dr., 1997. "The Adequacy of Rural Capital Markets: Public Purpose and Policy Options," ISU General Staff Papers 199709040700001292, Iowa State University, Department of Economics.
    3. Holmes, Marionette & Park, Timothy A., 2000. "Portfolio Decisions Of Small Agribusinesses: Evidence From The 1993 National Survey Of Small Business Finance," 2000 Annual meeting, July 30-August 2, Tampa, FL 21848, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    shopping patterns; shopping preferences; rural businesses; Consumer/Household Economics;

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