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The Stochastic Specification of Attraction Models

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  • Fry, Tim R. L.
  • Sexton, Eileen M.

Abstract

Estimation of attraction models in marketing typically involves the use of the logcentering transformation.. The resultant estimating equations are then linear in the parameters. The log-centering transformation also appears in the statistical analysis of compositional data (CODA). CODA techniques are applied to data on "shares" in a wide variety of disciplines. This paper uses CODA techniques to rationalize the stochastic specification of attraction models. It further shows that another transformation from CODA, the log-ratio transform, can yield simpler estimating equations. The results are illustrated using an empirical example.

Suggested Citation

  • Fry, Tim R. L. & Sexton, Eileen M., "undated". "The Stochastic Specification of Attraction Models," Department of Econometrics and Business Statistics Working Papers 267918, Monash University, Department of Econometrics and Business Statistics.
    • Handle: RePEc:ags:monebs:267918
    DOI: 10.22004/ag.econ.267918
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