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A Market Opportunity Study For The Development Of A New Sport Horse Service At The Msu Veterinary Teaching Hospital

Author

Listed:
  • Larsen, Eric R.
  • Lloyd, James W.

Abstract

The potential need for several new services within the Veterinary Teaching Hospital (VTH) is unknown. However, based on focus groups and practitioner surveys conducted over the last several years, potential new services were identified: overnight emergency, behavior medicine, equine sports medicine, dentistry, oncology and exotic animal medicine. Michigan State University's College of Veterinary Medicine (MSU-CVM) has recently expanded its equine research, diagnostic and therapy capabilities with the addition of the new Mary Anne McPhail Equine Performance Center. As a result of this expansion, a study was conducted to determine whether the VTH should also broaden its clinical offerings with a new complement of services targeted specifically toward sport horse care.

Suggested Citation

  • Larsen, Eric R. & Lloyd, James W., 2002. "A Market Opportunity Study For The Development Of A New Sport Horse Service At The Msu Veterinary Teaching Hospital," Staff Papers 11752, Michigan State University, Department of Agricultural, Food, and Resource Economics.
  • Handle: RePEc:ags:midasp:11752
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