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A Market Opportunity Study For The Development Of A New Sport Horse Service At The Msu Veterinary Teaching Hospital

Listed author(s):
  • Larsen, Eric R.
  • Lloyd, James W.
Registered author(s):

    The potential need for several new services within the Veterinary Teaching Hospital (VTH) is unknown. However, based on focus groups and practitioner surveys conducted over the last several years, potential new services were identified: overnight emergency, behavior medicine, equine sports medicine, dentistry, oncology and exotic animal medicine. Michigan State University's College of Veterinary Medicine (MSU-CVM) has recently expanded its equine research, diagnostic and therapy capabilities with the addition of the new Mary Anne McPhail Equine Performance Center. As a result of this expansion, a study was conducted to determine whether the VTH should also broaden its clinical offerings with a new complement of services targeted specifically toward sport horse care.

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    Paper provided by Michigan State University, Department of Agricultural, Food, and Resource Economics in its series Staff Papers with number 11752.

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    Date of creation: 2002
    Handle: RePEc:ags:midasp:11752
    Contact details of provider: Postal:
    Justin S. Morrill Hall of Agriculture, 446 West Circle Dr., Rm 202, East Lansing, MI 48824-1039

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