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Agricultural Marketing In Rural Development: A Guide For The Marketing Practitioner Involved In Rural Development

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  • Ooijen, Rudy

Abstract

The main objective of this paper is to develop a general framework for rural development in which marketing will play a major role. This framework could make the "learning by doing" process more efficient and effective. Specific goals of this paper are to provide the reader with: (1) a better overall understanding of the rural development and marketing development process, (2) an analysis of approaches used by rural development projects in their effort to improve rural marketing, and (3) a systematic approach to rural marketing development. The focus will be on the semi-subsistence and subsistence farmers, who provide a major share of total production and marketed surplus in most developing countries. The importance of the development of the small-holder sector should be seen not only in terms of increasing rural incomes but also as creating a domestic market for the goods and services supplies by the urban sector.

Suggested Citation

  • Ooijen, Rudy, 1985. "Agricultural Marketing In Rural Development: A Guide For The Marketing Practitioner Involved In Rural Development," Graduate Research Master's Degree Plan B Papers 11148, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    • Handle: RePEc:ags:midagr:11148
    DOI: 10.22004/ag.econ.11148
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