IDEAS home Printed from https://ideas.repec.org/p/ags/ifma05/24297.html
   My bibliography  Save this paper

Farmers' Demand for Information about Agribusiness

Author

Listed:
  • da Silva, Ana Paula
  • Silva, Ana Julia Cunha Vidal E
  • Ribeiro, Paola Garcia

Abstract

This study is focused on the habits of the Brazilian farmers that access the Internet for searching information to their economical activities. The main goal is to understand how come those agents of the agribusiness use the formal and informal (personal contact) means of communication, as well as the functions that each of those means accomplish to this public. In other words, it intends to identify the channels of communication of major importance to farmers (used more often, considered the ones of more credibility and preferred among them). That is possible by means of a questionnaire sent exclusively by e-mail, answered by Brazilian farmers. The motivation of the study is to contribute to make the communication more efficient to those who work on farms. That can produce benefits to the communication companies and to the public. The results show that the Internet is the mean of communication more often used and preferred on the process of searching information about the agribusiness among Brazilian farmers. The personal contact, not considered in the valuation about preference, appears in second position in the ranking for intensity of use. On the other hand, the radio, regional press newspapers and newsletters of class entities were the less consulted and the last ones in the ranking of preference.

Suggested Citation

  • da Silva, Ana Paula & Silva, Ana Julia Cunha Vidal E & Ribeiro, Paola Garcia, 2005. "Farmers' Demand for Information about Agribusiness," 15th Congress, Campinas SP, Brazil, August 14-19, 2005 24297, International Farm Management Association.
    • Handle: RePEc:ags:ifma05:24297
    DOI: 10.22004/ag.econ.24297
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/24297/files/cp05da01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.24297?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifma05:24297. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifmaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.