IDEAS home Printed from https://ideas.repec.org/p/ags/iefi10/100594.html
   My bibliography  Save this paper

Risk, Information and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay

Author

Listed:
  • Latvala, Terhi

Abstract

The safety of food in the food chain has become an increasingly interesting issue to consumers and the media. It has also become a source of concern, as the amount of information on the risks related to food safety continues to expand. The purpose of this study was to identify factors contributing to consumers’ willingness to pay for increased quality information. The second purpose of this study was to examine what kind of information flows are required to ensure quality and safety in the food chain for beef, and who should produce that information. Studying the willingness to pay of consumers makes it possible to determine whether the consumers consider the quantity of information available on the safety and quality of beef sufficient. The empirical scope of the study was restricted to beef, because the beef labelling system enables reliable tracing of the origin of beef, as well as attributes related to safety, environmental friendliness and animal welfare.

Suggested Citation

  • Latvala, Terhi, 2010. "Risk, Information and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100594, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi10:100594
    DOI: 10.22004/ag.econ.100594
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/100594/files/49-Latvala.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.100594?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Berges, Miriam & Casellas, Karina & Rodríguez, Ricardo & Errea, Damián, 2015. "Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing," Nülan. Deposited Documents 2317, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iefi10:100594. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ilbonde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.