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Local Food Marketing: Factors for Growth of Small Agri‐food Businesses in the UK

Author

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  • Hingley, Martin
  • Boone, Julie
  • Haley, Simon

Abstract

This study aims to understand local food and explore the barriers to development for small innovative food businesses. Research was conducted through depth interviews and a survey in North‐West England. Results indicate that small business success can be subjective and performance dependent on business aims. Identified were issues concerning access to finance, burden of regulations and the need for support from industry networks and government. Lack of an official and recognised definition of the term “local food” had implications for marketing strategy. Small businesses recognise that customers are increasingly concerned with food provenance and traceability, but that they and their representative associations need to do more to make these links.

Suggested Citation

  • Hingley, Martin & Boone, Julie & Haley, Simon, 2010. "Local Food Marketing: Factors for Growth of Small Agri‐food Businesses in the UK," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100458, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi10:100458
    DOI: 10.22004/ag.econ.100458
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    Cited by:

    1. Martina Chalupová & Stanislav Rojík & Hana Kotoučková & Lenka Kauerová, 2020. "Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers," Sustainability, MDPI, vol. 13(1), pages 1-13, December.
    2. Jernej Prišenk & Jernej Turk, 2022. "Assessment of Concept between Rural Development Challenges and Local Food Systems: A Combination between Multi-Criteria Decision Analysis and Econometric Modelling Approach," Sustainability, MDPI, vol. 14(6), pages 1-10, March.
    3. Visser, Jurriaan & Trienekens, Jacques & van Beek, Paul, 2013. "Opportunities for Local for Local Food Production: A case in the Dutch Fruit and Vegetables," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164758, International European Forum on System Dynamics and Innovation in Food Networks.
    4. Gervasio Antonelli & Gian Italo Bischi & Fabio Tramontana & Elena Vigan?, 2014. "Beyond a neoclassical consumer analysis in food choices," Working Papers 1410, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, revised 2014.
    5. Dele Raheem & Anu Holopainen & Jana Koegst & Maija Tulimaa & Moaadh Benkherouf, 2022. "Promoting Sustainability within the Nordic-Arctic Region’s Food System: Challenges and Trends," Sustainability, MDPI, vol. 14(15), pages 1-14, August.
    6. Elena Vigan? & Gervasio Antonelli & Gian Italo Bischi & Fabio Tramontana, 2015. "Consumo e consumatori di prodotti alimentari nella societ? postmoderna," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(1), pages 59-80.
    7. Haas, Rainer & Sterns, james & Meixner, Oliver & Nyob, Diane-Isis & Traar, Verena, 2014. "Do US Consumers’ Perceive Local and Organic Food Differently? An Analysis Based on Means-end Chain Analysis and Word Association," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(3), pages 1-13, February.
    8. Ernest Baba Ali & Ephraim Bonah Agyekum & Parise Adadi, 2021. "Agriculture for Sustainable Development: A SWOT-AHP Assessment of Ghana’s Planting for Food and Jobs Initiative," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    9. Zsófia Benedek & Imre Fertő & Viktória Szente, 2020. "The Multiplier Effects of Food Relocalization: A Systematic Review," Sustainability, MDPI, vol. 12(9), pages 1-18, April.
    10. Visser, Jurriaan & Trienekens, Jacques & van Beek, Paul, 2013. "Opportunities for Local for Local Food Production A Case in the Dutch Fruit and Vegetables," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(1), pages 1-15, July.

    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods;
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