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Akzeptanz Und Bedeutung Der Kennzeichnung Regionalen Schweinefleisches Für Verbraucher In Den Dach-Staaten

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  • Moog, Kristina
  • Gebhardt, Beate

Abstract

Regionale Herkunft von Lebensmitteln nimmt bei Verbrauchern einen immer größeren Stellenwert ein. Aus diesem Grund werden Labels eingeführt, die eine regionale Herkunft kenntlich machen - auch bei Schweinefleisch. Die Form und Akzeptanz dieser Kennzeichnungen unterscheiden sich in den DACH-Staaten. Ziel der Untersuchung ist es aufzuzeigen, was Deutschland hinsichtlich Kennzeichnung und Vermarktung von regionalem Schweinefleisch aus den Nachbarstaaten lernen kann. Methodisch basiert die Verbraucherstudie auf einer standardisierten Online-Befragung im Jahr 2015 in Deutschland, Österreich und der Schweiz. Grundlage hierzu ist eine eingehende Analyse von 19 staatlichen und privaten Labeln.

Suggested Citation

  • Moog, Kristina & Gebhardt, Beate, 2016. "Akzeptanz Und Bedeutung Der Kennzeichnung Regionalen Schweinefleisches Für Verbraucher In Den Dach-Staaten," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244876, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi16:244876
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    File URL: http://purl.umn.edu/244876
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    References listed on IDEAS

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    1. McMillan, G. Steven & Narin, Francis & Deeds, David L., 2000. "An analysis of the critical role of public science in innovation: the case of biotechnology," Research Policy, Elsevier, vol. 29(1), pages 1-8, January.
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    Keywords

    Regionalität; Schweinefleisch; Kennzeichnung; DACH-Staaten; Verbraucher; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;

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