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Akzeptanz Und Bedeutung Der Kennzeichnung Regionalen Schweinefleisches Für Verbraucher In Den Dach-Staaten

Author

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  • Moog, Kristina
  • Gebhardt, Beate

Abstract

Regionale Herkunft von Lebensmitteln nimmt bei Verbrauchern einen immer größeren Stellenwert ein. Aus diesem Grund werden Labels eingeführt, die eine regionale Herkunft kenntlich machen - auch bei Schweinefleisch. Die Form und Akzeptanz dieser Kennzeichnungen unterscheiden sich in den DACH-Staaten. Ziel der Untersuchung ist es aufzuzeigen, was Deutschland hinsichtlich Kennzeichnung und Vermarktung von regionalem Schweinefleisch aus den Nachbarstaaten lernen kann. Methodisch basiert die Verbraucherstudie auf einer standardisierten Online-Befragung im Jahr 2015 in Deutschland, Österreich und der Schweiz. Grundlage hierzu ist eine eingehende Analyse von 19 staatlichen und privaten Labeln.

Suggested Citation

  • Moog, Kristina & Gebhardt, Beate, 2016. "Akzeptanz Und Bedeutung Der Kennzeichnung Regionalen Schweinefleisches Für Verbraucher In Den Dach-Staaten," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244876, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi16:244876
    DOI: 10.22004/ag.econ.244876
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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
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