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Die Generation Silber im Fokus der zukünftigen Lebensmittelproduktion – Auswirkungen des demografischen Wandels auf die Agrarwirtschaft

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  • Michael, Harth

Abstract

Aufgrund des demografischen Wandels wird sich in Deutschland die Bevölkerungsstruktur in den kommenden Jahrzehnten grundlegend verändern. Insbesondere wird dabei die Altersgruppe der über 65-Jährigen, häufig als „Senioren“, „Best Ager“ oder „Generation Silber“ bezeichnet“ (Winkler 2008), zunehmen. Sie stellen die einzige Konsumenten bzw. Verbrauchergruppe dar, die in Zukunft deutlich wachsen wird. In dieser Studie steht die Frage im Mittelpunkt, wie sich der aufgezeigte demografische Wandel auf die Agrarwirtschaft, insbesondere auf die landwirtschaftliche Erzeugung auswirken wird. Hat dies beispielsweise Konsequenzen für das Anbauspektrum der Kulturpflanzen, für die Art der Tierhaltung oder generell für die Produktionsweise?

Suggested Citation

  • Michael, Harth, 2013. "Die Generation Silber im Fokus der zukünftigen Lebensmittelproduktion – Auswirkungen des demografischen Wandels auf die Agrarwirtschaft," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156259, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi13:156259
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    File URL: http://purl.umn.edu/156259
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    References listed on IDEAS

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    1. Klaas Calker & Paul Berentsen & Gerard Giesen & Ruud Huirne, 2005. "Identifying and ranking attributes that determine sustainability in Dutch dairy farming," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 22(1), pages 53-63, March.
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    Keywords

    Konsumentenverhalten; demografischer Wandel; Best Ager; Conjoint-Analyse; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing;

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