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Impact of fresh grapefruit quality on demand

Author

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  • Brown, Mark G.
  • Lee, Jonq-Ying

Abstract

This study incorporates quality into the Rotterdam demand system based on utility theory. Quality was modeled through its impact on marginal utility via perceived prices, following theoretical work by Basemann and Barten, among others. Results show that the price elasticity of fresh grapefruit demand is near unitary at the retail level and juice content has had relatively large impacts on fresh grapefruit demand.

Suggested Citation

  • Brown, Mark G. & Lee, Jonq-Ying, 1998. "Impact of fresh grapefruit quality on demand," Research papers 52821, Florida Department of Citrus.
    • Handle: RePEc:ags:fdcrrp:52821
    DOI: 10.22004/ag.econ.52821
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    File URL: https://ageconsearch.umn.edu/record/52821/files/RP1998-4.pdf
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    Keywords

    Agribusiness; Demand and Price Analysis;

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