IDEAS home Printed from https://ideas.repec.org/p/ags/eaae08/43545.html
   My bibliography  Save this paper

Differences in qualitative aspects of broiler meat demand in Spain. Part 1: Home Consumption

Author

Listed:
  • Colom, Ale
  • Gosalvez, M.
  • Clop-Gallart, M. Merce
  • Averos, X.
  • Juarez, L.
  • Gosalvez, L.

Abstract

To know the Spanish homes reasons of purchasing broiler meat a survey of 1,000 families, by means of a 13 question interview, was carried out during 2007. After processing the information it was concluded that Spanish families purchase food an average of 2.34 times/week, 95% of which do not exceed 100 € and, with the exception of more than 400 € purchases, in more than 90% of which broiler meat accounts for more than 14% of the spent budget. Broiler meat is bought near home, in butcher’s shops or supermarkets, with purchases via telephone or the internet being marginal. The main declared benefits of consuming broiler meat were the low fat content, being a healthy meat, and being proper in a healthy diet. Surprisingly, 72% of interviewees did not see any benefit in chicken meat or did not answer to that question, contrasting with the fact that only 20% of interviewees admitted low price as a benefit. Most of the Spanish families do not feel influenced by the media and/or advertising campaigns, what would support the hypothesis that they purchase broiler meat as a “shelter product”, due to its quality and price competitiveness.

Suggested Citation

  • Colom, Ale & Gosalvez, M. & Clop-Gallart, M. Merce & Averos, X. & Juarez, L. & Gosalvez, L., 2008. "Differences in qualitative aspects of broiler meat demand in Spain. Part 1: Home Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43545, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae08:43545
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/43545
    Download Restriction: no

    More about this item

    Keywords

    Home demand; Broiler; Meat Consumption; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaae08:43545. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/eaaeeea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.