Food Labeling Use and Differentiated Consumers Behavior: A Survey Analysis in Spanish Food Market

Research on consumer’s use of food labels have been heavily increasing in the last 20 years from some pioneering works in the eighties. Different analytical approaches to the subject may be identified in the scientific literature, among them, the analysis of the use of different types of information often labeled in food markets, and its relationship with some consumer characteristics. The paper fall into the scope of this type of approach. From a survey to 1500 Spanish consumers, stratified by regions (zone) and type of habitat (rural, urban and metropolitan), a composite index, made by aggregating reading frequencies of nine different types of information (calories, ingredients, expiry date, nutritional composition, etc.) has been calculated, and both an OLS and a ordered multinomial Probit models have been estimated trying to find out the relationship between the intensity of using food labels and some characteristics and features of consumers. From this analysis some conclusions have, finally, been drawn.