IDEAS home Printed from https://ideas.repec.org/p/ags/ea113a/57505.html
   My bibliography  Save this paper

The Competitiveness Of Tourism And Rural Tourism Offer In Bosnia And Herzegovina Through Application Of The Marketing Approach

Author

Listed:
  • Cejvanovic, Ferhat
  • Duric, Aleksandar
  • Vujic, Tatjana

Abstract

This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in tourism and rural tourism, with a special view on importance and contribution of marketing approach in competitiveness of tourism and rural tourism offer in Bosnia and Herzegovina. The marketing approach in tourism and rural tourism, presented in this work, may serve as a basis for creating policy and developing marketing approach in B&H tourism and rural tourism.

Suggested Citation

  • Cejvanovic, Ferhat & Duric, Aleksandar & Vujic, Tatjana, 2009. "The Competitiveness Of Tourism And Rural Tourism Offer In Bosnia And Herzegovina Through Application Of The Marketing Approach," 113th Seminar, December 9-11, 2009, Belgrade, Serbia 57505, European Association of Agricultural Economists.
    • Handle: RePEc:ags:ea113a:57505
    DOI: 10.22004/ag.econ.57505
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/57505/files/Cejvanovic%20Ferhat%20cover.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.57505?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Agribusiness; Community/Rural/Urban Development;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ea113a:57505. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.