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Marketing Research About Perceptions Of Producers Of Romanian Traditional Products

Author

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  • Andreea, Raluca Ion
  • Turek, Magdalena
  • Turek, Adrian

Abstract

The purpose of this study is to describe the businesses of Romanian producers of agrofood traditional products traded to the Romanian Farmer’s Fair. The need of pursuing these issues is emerged from the changes happened on the market of agro-food products in those regarding the transitions to a healthier consumption, to ecological and/or traditional products, in the case of some consumers. Because of these, some producers identified opportunities of developing businesses with traditional Romanian products. In describing producers’ businesses, a qualitative marketing research is undertaken to the Romanian Farmer’s Fair, trying to identify future trends of the market of agro-food products.

Suggested Citation

  • Andreea, Raluca Ion & Turek, Magdalena & Turek, Adrian, 2009. "Marketing Research About Perceptions Of Producers Of Romanian Traditional Products," 113th Seminar, December 9-11, 2009, Belgrade, Serbia 57421, European Association of Agricultural Economists.
  • Handle: RePEc:ags:ea113a:57421
    DOI: 10.22004/ag.econ.57421
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    Keywords

    Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;
    All these keywords.

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