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Exploiting Niche Markets For Domestic Produce: - A Case For Lamb In Trinidad And Tobago

Author

Listed:
  • Hosein, Aman A.
  • Craig, Kelvin
  • Hickson, Randolph
  • Patterson, Harold
  • Basdeo, Rishi

Abstract

Recent competition in the agricultural sector due to trade liberalization dictates that there should be innovative approaches to marketing local produce. An alternative marketing strategy has been proposed to expand the marketing of locally produced lamb in Trinidad and Tobago. This paper discusses the existing marketing arrangements for the niche marketing of lamb. It examines the pre-conditions for entering the market. These preconditions include the assessment of consumer demand for the primary product, market studies, product handling and quality as well as consumer surveys of the market. The logistics involved in organising producers, processors and retailers in a 9-month pilot project to market local lamb is reviewed. The future of this cooperative marketing arrangement and the application of this model to other agricultural produce is also discussed.

Suggested Citation

  • Hosein, Aman A. & Craig, Kelvin & Hickson, Randolph & Patterson, Harold & Basdeo, Rishi, 1995. "Exploiting Niche Markets For Domestic Produce: - A Case For Lamb In Trinidad And Tobago," 31st Annual Meeting, July 10-14, 1995, Dover, Barbados 257097, Caribbean Food Crops Society.
    • Handle: RePEc:ags:cfcs95:257097
    DOI: 10.22004/ag.econ.257097
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    Cited by:

    1. Asiedu, Francis & Gibson, Norman & John, Michelle & Fearon, Albert & Hosein, Ansari, 2007. "Upscaling The Marketing Of Small Ruminant Products In The Caribbean - The Challenges," 43rd Annual Meeting, September 16-22, 2007, San Jose, Costa Rica 256298, Caribbean Food Crops Society.
    2. Gibson, Norman R. & Basdeo, Rishi K., 1998. "Participatory Technology Development in a Market-Driven Environment- A Case Study on Marilissa Farms," 34th Annual Meeting, July 12-18, 1998, Jamaica 256895, Caribbean Food Crops Society.

    More about this item

    Keywords

    Livestock Production/Industries; Marketing;

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