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International Food Marketing Strategies for Island Economies: A Case of the Eastern Caribbean

Author

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  • Sentongo-Kabuka Jr., Solomon T.

Abstract

Against the background of the islands' major marketing structures, notably intra-island, inter-island, and island-to-mainland, the paper discusses opportunities and constraints underlying food trade in the Eastern Caribbean. The discussion serves to provide a rationale for the existing food trade structures in the Eastern Caribbean. Finally, from the analysis, the paper suggests strategies for enhancing international marketing of food produce from the Eastern Caribbean. The strategies focus on production, pricing, distribution, and promotion of the food produce.

Suggested Citation

  • Sentongo-Kabuka Jr., Solomon T., 1984. "International Food Marketing Strategies for Island Economies: A Case of the Eastern Caribbean," 20th Annual Meeting, October 21-26, 1984, St. Croix, U.S. Virgin Islands 261615, Caribbean Food Crops Society.
    • Handle: RePEc:ags:cfcs84:261615
    DOI: 10.22004/ag.econ.261615
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