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Marketing Transformation at Dairy Farm-gate after Milk Scandal in China: Evidence From Greater Beijing

Author

Listed:
  • Luan, Hao
  • Jia, Xiangping
  • Huang, Jikun
  • Rozelle, Scott
  • Swinnen, Johann

Abstract

The Milk Scandal and Marketing Management Policies significantly affected the marketing and food safety standards at the upstream dairy supply chain. Small brokers disappeared. A new production and marketing system called “Cow hotel” has been emerged and seeks to enhance the safety and quality of raw milk and to coordinate the marketing difficulties.

Suggested Citation

  • Luan, Hao & Jia, Xiangping & Huang, Jikun & Rozelle, Scott & Swinnen, Johann, 2011. "Marketing Transformation at Dairy Farm-gate after Milk Scandal in China: Evidence From Greater Beijing," 2011 ASAE 7th International Conference, October 13-15, Hanoi, Vietnam 290623, Asian Society of Agricultural Economists (ASAE).
    • Handle: RePEc:ags:asae11:290623
    DOI: 10.22004/ag.econ.290623
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    Keywords

    Livestock Production/Industries; Marketing;

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