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Actual Purchase Vs. Intended Purchase: Do Consumers Buy What They Say?


  • Rimal, Arbindra
  • Fletcher, Stanley M.
  • McWatters, Kay H.


A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance, while purchase intentions were affected by attitude and demographics.

Suggested Citation

  • Rimal, Arbindra & Fletcher, Stanley M. & McWatters, Kay H., 1999. "Actual Purchase Vs. Intended Purchase: Do Consumers Buy What They Say?," 1999 Annual meeting, August 8-11, Nashville, TN 21548, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea99:21548

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