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The Measurement Of Structural Variation Over Time: The Case For Advertising And Food Demand

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  • Ward, R.W.
  • Myers, L.H.

Abstract

A distributed lagged advertising model with coefficients having random and systematic adjustments was estimated. The paths of parameter adjustments clearly identify structural changes in advertising effectiveness and price responsiveness. The model is used to show improvements over fixed models for forecasting.

Suggested Citation

  • Ward, R.W. & Myers, L.H., 1978. "The Measurement Of Structural Variation Over Time: The Case For Advertising And Food Demand," 1978 Annual Meeting, August 6-9, Blacksburg, Virginia 284212, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea78:284212
    DOI: 10.22004/ag.econ.284212
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    Keywords

    Demand and Price Analysis; Marketing;

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