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Examining Cultural and Economic Barriers’ Impact on Frequenting Farmers’ Markets

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  • Rijal, Aakriti

Abstract

Farmers’ markets offer access to fresh food, support for local producers, and opportunities to build community connections. Yet, participation remains disproportionately low among low-income and minority populations. While financial incentive programs address economic barriers, cultural factors such as mistrust, feelings of not being welcomed and weak community ties may equally constrain engagement. This study develops a framework that integrates both financial and cultural barriers to better understand farmers' market participation across racial and income groups. Using 2025 survey data from three Tennessee cities, we construct composite indices of barriers and analyze their effects on both actual attendance and stated likelihood of attending. Planned integration of spatial and market-level data will allow us to assess how individual experiences intersect with broader structural and relational conditions. Findings aim to inform the design of more inclusive, culturally responsive interventions to support equitable farmers’ market participation.

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  • Rijal, Aakriti, 2025. "Examining Cultural and Economic Barriers’ Impact on Frequenting Farmers’ Markets," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360884, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea25:360884
    DOI: 10.22004/ag.econ.360884
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