IDEAS home Printed from
   My bibliography  Save this paper

Grass-Fed versus Organic Dairy Production: Southeastern US Willingness to Pay


  • Wong, Jonathan
  • Raghunathan, Uthra
  • Escalante, Cesar L.
  • Wolfe, Kent


This paper examines determinants of consumers’ willingness to pay a premium for grass-fed and organic dairy by using a survey data from the southeastern United States. We use ordered and Heckman probit regression techniques to estimate the impact of consumer characteristics on their willingness to pay premiums. The results suggest that some of relevant determinants are: age, income, gender, and geographical variables. This research has important implications for the large dairy industries in Florida and also as provides important information for the growing dairy industries in the rest of the southeastern United States.

Suggested Citation

  • Wong, Jonathan & Raghunathan, Uthra & Escalante, Cesar L. & Wolfe, Kent, 2008. "Grass-Fed versus Organic Dairy Production: Southeastern US Willingness to Pay," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6268, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea08:6268

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Grass-fed Dairy; Heckman Probit Regression; Organic Dairy; WTP; Livestock Production/Industries;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea08:6268. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.