IDEAS home Printed from https://ideas.repec.org/p/ags/aaea07/9785.html
   My bibliography  Save this paper

Promotional Food Retail Sales: Frequency Versus Depth

Author

Listed:
  • Loy, Jens-Peter
  • Hansen, Kristin

Abstract

Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended by Richards (2006) to capture the multiproduct nature of retail business. In this paper German retail food scanner data over two years are used to estimate a three step procedure to explain breadth and depth of sales, and their impact on category revenues.

Suggested Citation

  • Loy, Jens-Peter & Hansen, Kristin, 2007. "Promotional Food Retail Sales: Frequency Versus Depth," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9785, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea07:9785
    DOI: 10.22004/ag.econ.9785
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/9785/files/sp07lo02.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.9785?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea07:9785. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.