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Marketing Of Biotech Functional Foods In The Us


  • Chema, Kambua
  • Marks, Leonie A.
  • Parcell, Joseph L.
  • Bredahl, Maury E.


To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and core values, in order to gain insights into valued attributes for developing potential marketing strategies.

Suggested Citation

  • Chema, Kambua & Marks, Leonie A. & Parcell, Joseph L. & Bredahl, Maury E., 2004. "Marketing Of Biotech Functional Foods In The Us," 2004 Annual meeting, August 1-4, Denver, CO 20284, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea04:20284

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    Cited by:

    1. S. Kambua Chema & Leonie A. Marks & Joseph L. Parcell & Maury Bredahl, 2006. "Marketing Biotech Soybeans with Functional Health Attributes," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 685-703, December.


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