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Marketing Of Biotech Functional Foods In The Us


  • Chema, Kambua
  • Marks, Leonie A.
  • Parcell, Joseph L.
  • Bredahl, Maury E.


To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and core values, in order to gain insights into valued attributes for developing potential marketing strategies.

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  • Chema, Kambua & Marks, Leonie A. & Parcell, Joseph L. & Bredahl, Maury E., 2004. "Marketing Of Biotech Functional Foods In The Us," 2004 Annual meeting, August 1-4, Denver, CO 20284, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea04:20284

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    References listed on IDEAS

    1. Costello, Christopher & Polasky, Stephen, 2004. "Dynamic reserve site selection," Resource and Energy Economics, Elsevier, vol. 26(2), pages 157-174, June.
    2. Andrew Metrick & Martin L. Weitzman, 1996. "Patterns of Behavior in Endangered Species Preservation," Land Economics, University of Wisconsin Press, vol. 72(1), pages 1-16.
    3. Stephen Polasky & Jeffrey D. Camm & Brian Garber-Yonts, 2001. "Selecting Biological Reserves Cost-Effectively: An Application to Terrestrial Vertebrate Conservation in Oregon," Land Economics, University of Wisconsin Press, vol. 77(1), pages 68-78.
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