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Nutrition and Health: Structural Analysis of Egg Consumption in Canada

Author

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  • Hailu, Getu
  • Goddard, Ellen W.

Abstract

Nonparametric and parametric demand analyses are used to investigate the structural changes in egg consumption in Canada over the period 1978:1-2001:4. The nonparametric empirical results show that Canadian egg demand has undergone structural change, consistent with news coverage of egg-cholesterol nutrition issues, introduction of new products into the market, popularization of Atkin's diet and other variables. The results from the parametric method revealed that the impacts of advertising and media information index are significant and time varying. Furthermore, the media information index is found to have a significant effect on the size of advertising elasticities. With a larger number of positive media articles, the bigger the impact of shell egg advertising. The results of this study provide important information for policy makers and producers, processors in the egg industry.

Suggested Citation

  • Hailu, Getu & Goddard, Ellen W., 2004. "Nutrition and Health: Structural Analysis of Egg Consumption in Canada," 2004 Annual meeting, August 1-4, Denver, CO 19968, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea04:19968
    DOI: 10.22004/ag.econ.19968
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    Cited by:

    1. Goddard, Ellen W. & Boxall, Peter C. & Emunu, John Paul & Boyd, Curtis & Asselin, Andre & Neall, Amanda, 2007. "Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers," Project Report Series 52087, University of Alberta, Department of Resource Economics and Environmental Sociology.

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