IDEAS home Printed from https://ideas.repec.org/p/aes/icsrog/wpaper37.html
   My bibliography  Save this paper

Pr War: Pr Strategies Of The Fossil Fuel Industry And Its Opponents

Author

Listed:
  • David McQueen

    (Bournemouth University, UK)

Abstract

The paper presents an analysis of relations between the fossil fuel industry and its opponents. The paper will explore how different weapons in a ‘PR war’ contribute to particular policy and public opinion outcomes. The paper revisits the Deepwater Horizon crisis and looks at how campaigning groups such as Greenpeace effectively discredited BP, its crisis communications and the ‘Beyond Petroleum’ CSR strategy. It will also contrast campaigns in Ireland, Nigeria and the Arctic against the oil company Shell and look at the use of digital media and low and no budget documentary films in ‘activist PR’ campaigns. The paper will show how the public relations war has had uneven outcomes with charities sometimes winning the battle for public opinion, whilst energy corporations and interests have been more successful in setting the agenda for legislative and policy changes and winning elite opinion. This success has been in part due to corporation’s success in mobilising third party endorsement and working together through industry bodies, business networks, policy planning groups and front groups – a strategy that campaigning groups and activists would do well to learn from.

Suggested Citation

  • David McQueen, 2013. "Pr War: Pr Strategies Of The Fossil Fuel Industry And Its Opponents," Social Responsibility, Ethics and Sustainable Business 37, Bucharest University of Economic Studies.
  • Handle: RePEc:aes:icsrog:wpaper:37
    as

    Download full text from publisher

    File URL: http://www.csrconferences.org/RePEc/aes/icsrog/2013/2013_2_026.pdf
    File Function: First version, 2013, September
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:icsrog:wpaper:37. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lucian Onisor). General contact details of provider: http://edirc.repec.org/data/aseeero.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.