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Competencia en precios y confusión del consumidor en el comercio electrónico: un estudio empírico

Author

Listed:
  • Elizabeth Pasteris
  • Gianina Mattioli

Abstract

El objetivo de este trabajo es estudiar la importancia de ciertas prácticas del comercio minorista electrónico, que consisten en informar los precios de modo complejo, obligando al consumidor a calcular, él mismo, el precio real. Se estiman las consecuencias sobre la eficiencia del mercado, medida a través del nivel y la dispersión de precios, en el caso de bienes de compra frecuente. El estudio se aplica a la oferta online de supermercados de Mendoza y constituye una continuidad de la investigación anterior de las autoras, disponible en los anales de la Asociación Argentina de Economía Política, 2018. Se propone como explicación de la conducta analizada la estrategia de confusión del consumidor.

Suggested Citation

  • Elizabeth Pasteris & Gianina Mattioli, 2020. "Competencia en precios y confusión del consumidor en el comercio electrónico: un estudio empírico," Asociación Argentina de Economía Política: Working Papers 4385, Asociación Argentina de Economía Política.
    • Handle: RePEc:aep:anales:4385
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    File URL: https://aaep.org.ar/works/works2020/Pasteris.pdf
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    Cited by:

    1. Barnes Juan Diego, 2023. "Dispersión de Precios y Dinámicas Intradistribución en Ambientes de Alta Inflación: Un Análisis Empírico," Asociación Argentina de Economía Política: Working Papers 4625, Asociación Argentina de Economía Política.

    More about this item

    Keywords

    dispersión de precios; comercio electrónico; confusión del consumidor; comercio minorista;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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