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A Escolha da Faculdade pelo Aluno: Estimação da Demanda e Precificação dos Atributos

Author

Listed:
  • Eduardo de Carvalho Andrade
  • Rodrigo Menon Simões Moita
  • Carlos Eduardo Lobo e Silva

Abstract

Este trabalho usa um modelo logit agregado para estimar a demanda pelos cursos de Administração do estado de São Paulo. Os resultados indicam que algumas características das faculdades são importantes na determinação do seu market share: o preço, a nota dos ingressantes do Enade (efeito „peer effect‟), o ranking do „Guia do Estudante‟ e o percentual de doutores no corpo docente da instituição. Reputação e qualidade da infra-estrutura não têm impacto significativo. Sem perda de market share, aumentar em 1 ponto a nota do Enade, aumentar o percentual de doutores em 1% e passar de 4 para 5 estrelas no „Guia‟ permitiria a faculdade elevar a mensalidade, respectivamente, em 16,6, 3,31 e 486,14 reais. Por fim, parece existir uma intersecção importante entre as variáveis consideradas relevantes pelos estudantes na escolha do curso e aquelas que compõem o ranking do MEC.

Suggested Citation

  • Eduardo de Carvalho Andrade & Rodrigo Menon Simões Moita & Carlos Eduardo Lobo e Silva, 2009. "A Escolha da Faculdade pelo Aluno: Estimação da Demanda e Precificação dos Atributos," Business and Economics Working Papers 055, Unidade de Negocios e Economia, Insper.
    • Handle: RePEc:aap:wpaper:055
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