You Don't Have to Be A Giant: How The Changing Terms of Competition in Global Markets are Creating New Possibilities For Danish Companies
Globalism has become an emblem for a whole series of dramatic changes in the international economy. The hyperbole in the media and popular novels that suggests a whirling era of giant companies, shifting money, and hapless governments, often hides the distinctive features of changing markets. This paper proposes that recent changes in the organization of production and product development are altering the terms of competition in many world markets and creating significant global opportunities for Danish firms. Those opportunities promise to enhance the development of Danish industry and employment. But there are risks. The new opportunities lie both in the new terms of competition that are observed in altered processes of product and component development and in the cross-national production networks that permit small companies to seize these opportunities. We label as "Wintelism" the new terms of competition and the new competitive strategies; we call the new organization of production Cross- national Production Networks (CNPNs). New risks lie in the accelerated pace of product and process development that make it harder and more essential to correctly judge technical developments, competitor strategies, and customer possibilities. The Danish policy question is whether the set of institutions and arrangements that constitute its industrial "market and policy logic"-or to use a different vocabulary, its National System of Innovation-is able to support the pursuit of the opportunities that "Wintelism" and Cross National Production Networks (CNPNs) create.
|Date of creation:||1997|
|Contact details of provider:|| Web page: http://www.druid.dk/|
When requesting a correction, please mention this item's handle: RePEc:aal:abbswp:97-5. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Keld Laursen)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.