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Report NEP-MKT-2026-03-09
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Iommi, Silvia, 2026, "Transforming First Impressions in Digital Marketing: Leveraging Artificial Intelligence to Transform Early-Stage Consumer Engagement," Thesis Commons, Center for Open Science, number pswec_v1, Feb, DOI: 10.31219/osf.io/pswec_v1.
- Tommaso Bondi & Michelangelo Rossi, 2026, "Online Reviews: Information Content, Drivers, and Platform Design," CESifo Working Paper Series, CESifo, number 12427.
- Beknazar-Yuzbashev, George & Jimenez-Duran, Rafael & Simonov, Andrey & Mateusz Stalinsk, Mateusz, 2026, "Social Media Advertising Loads as Prices," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1602.