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Report NEP-MKT-2026-02-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Moritz Joerling, 2026, "Integrating GenAI interactions in marketing studies: A methodological guide," Post-Print, HAL, number hal-05489669, Mar, DOI: 10.1016/j.ijresmar.2025.12.003.
- Ségolène Anzangossoue, 2025, "Discussing the universality of Marketing’s ecological and social transition
[Discuter de l'universalité de la transition écologique et sociale du Marketing]," Post-Print, HAL, number hal-05495733, May. - Olivier Droulers & Arnaud Bigoin Gagnan & Sophie Lacoste‐badie, 2026, "Influence of Wine Label Imagery: Eye‐Tracking Evidence and Regulatory Implications," Post-Print, HAL, number hal-05494498, Jan, DOI: 10.1111/dar.70094.