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Report NEP-MKT-2025-09-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Mrinalini Choudhary, 2025, "The Algorithmic Persuader: Ethical Challenges in AI-Powered Behavioral Manipulation in Digital Marketing," RAIS Conference Proceedings 2022-2026, Research Association for Interdisciplinary Studies, number 0495, Apr.
- Ashvin Gandhi & Brett Hollenbeck & Zhijian Li, 2025, "Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com," NBER Working Papers, National Bureau of Economic Research, Inc, number 34161, Aug.