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Report NEP-MKT-2025-01-20
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Amasino, Dianna R. & Oosterwijk, Suzanne & Sullivan, Nikki & van der Weele, Joël, 2025, "Seeking or ignoring ethical certifications in consumer choice," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 126097, Mar.
- Zaman, Yaser, 2025, "Investigating the Relationship of eWOM with Consumers’ Purchase Intentions: Moderating Role of Website Characteristics," MPRA Paper, University Library of Munich, Germany, number 123193.
- Tehrani, Radin & Ramezanian, Hasan, 2024, "Analyzing Influences on Consumer Attitudes Toward E-Commerce," OSF Preprints, Center for Open Science, number ut75a, Dec, DOI: 10.31219/osf.io/ut75a.
- Samir Mirdasse, 2024, "Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices," Post-Print, HAL, number hal-04853859, May, DOI: 10.5281/zenodo.11370771.