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Report NEP-MKT-2024-01-15
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Saleh Ghobbe & Mahdi Nohekhan, 2023, "Mental Perception of Quality: Green Marketing as a Catalyst for Brand Quality Enhancement," Papers, arXiv.org, number 2312.15865, Dec.
- Elisabeth Honka & Stephan Seiler & Raluca Ursu, 2023, "Consumer Search: What Can We Learn from Pre-Purchase Data?," CESifo Working Paper Series, CESifo, number 10786.