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Report NEP-MKT-2023-02-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Szabolcs Nagy & Gergo Hajdu, 2022, "The relationship between content marketing and the traditional marketing communication tools," Papers, arXiv.org, number 2301.01279, Dec.
- Zhuo, Shi & Ratajczak, Michael & Thornton, Katie & Jones, Phil & Jarchlo, Ayla Ibrahimi & Gold, Natalie, 2023, "Testing the impact of overt and covert ordering interventions on sustainable consumption choices: a randomised controlled trial," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 117705, Feb.