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Report NEP-MKT-2022-06-20
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Li, Yanmin & Zhong, Ziqi & Zhang, Fengrui & Zhao, Xinjie, 2022, "Artificial intelligence-based human–computer interaction technology applied in consumer behavior analysis and experiential education," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 115047, Apr.
- Clausen, Sünje & Stieglitz, Stefan & Wloka, Michelle, 2022, "Steering behavior. The potential of (digital) nudging for corporate communications," Communication Insights, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig, number 15.
- Suzanne Billot & Gaelle Pantin-Sohier & Romain Sohier & Alice Sohier, 2021, "Does the rap wear Dior? The impact of rap endorser on luxury brand personality," Post-Print, HAL, number hal-03632422, Nov.
- Mai, Nhat Chi, 2022, "Bibliometric analysis of entrepreneurial marketing during the COVID-19 pandemic," OSF Preprints, Center for Open Science, number y8asv, May, DOI: 10.31219/osf.io/y8asv.
- Adams, Paul & Guttman-Kenney, Benedict & Hayes, Lucy & Hunt, Stefan & Laibson, David & Stewart, Neil, 2022, "Do nudges reduce borrowing and consumer confusion in the credit card market?," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 115093, Jun.