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Report NEP-MKT-2019-01-21
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Stéphane Ganassali, 2019, "Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us," Post-Print, HAL, number halshs-01959210, Jan, DOI: 10.1002/mar.21153.
- Oecd, 2019, "Online advertising: Trends, benefits and risks for consumers," OECD Digital Economy Papers, OECD Publishing, number 272, Jan, DOI: 10.1787/1f42c85d-en.
- Damien Chaney & Renaud Lunardo & Rémi Mencarelli, 2018, "Consumption experience: past, present and future," Post-Print, HAL, number hal-01951670.
- Varintra Sirisuthikul, 2018, "Conceptualizing ASEAN Tourism Brand: Towards A Coopetition Framework," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr518, Dec.
- Daniel Levy, 2019, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers, Bar-Ilan University, Department of Economics, number 2019-01, Jan.