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Report NEP-MKT-2019-01-14
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Raksha Deshbhag, 2018, "Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation � A Conceptual Framework," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr198, Dec.
- Petra Leonora Cvitanović, 2019, "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1902, Jan.
- Rokpelnis, Karlis & Ho, Peter & Cheng, Gong & Zhao, Heng, 2018, "Consumer perceptions of the commodification and related conservation of traditional indigenous Naxi forest products as credence goods (China)," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 91498, Oct.
- Shikhar Sarin & Christophe Haon & Mustapha Belkhouja, 2019, "A Twenty-Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the Journal of Product Innovation Management," Grenoble Ecole de Management (Post-Print), HAL, number hal-01951637.
- Ryosuke Igari & Takahiro Hoshino, 2018, "A Bayesian Gamma Frailty Model Using the Sum of Independent Random Variables: Application of the Estimation of an Interpurchase Timing Model," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2018-021, Dec.
- Mitsukuni Nishida, 2018, "A Structural Analysis of Entry Order, Performance, and Geography: The Case of the Convenience-Store Industry in Japan," KIER Working Papers, Kyoto University, Institute of Economic Research, number 993, Jul.