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Report NEP-MKT-2018-12-03
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Nadhakan Shinnaranantana, 2018, "Internet Shopping and Buying Behavior of Clothing and accessories by young single consumer in Bangkok, Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7309921, Nov.
- Lambarraa, F. & Elyoubi, H., 2018, "The Green Morocco Policy and its Product-of-Origin Labeling strategy: A Market analysis of labeled and unlabelled products," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia, International Association of Agricultural Economists, number 277175, Jul, DOI: 10.22004/ag.econ.277175.
- Joanna Douat & Mateus Ponchio, 2018, "What influences most on anchoring willingness to pay? Consumer self-confidence and hedonic-utilitarian consumption as underlying factors for price-anchoring susceptibility," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7310340, Nov.
- Raffaele Filieri & Elisabetta Raguseo & Claudio Vitari, 2018, "What moderates the influence of extremely negative ratings? The role of review and reviewer characteristics," Grenoble Ecole de Management (Post-Print), HAL, number halshs-01923196, Aug, DOI: 10.1016/j.ijhm.2018.07.013.