Report NEP-MKT-2017-04-23

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Boonchai Hongcharu, 2017. "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences 4707078, International Institute of Social and Economic Sciences.
• Metaxas, Theodore & Liapis, Alexandros, 2017. "Rebranding Syngrou: Changing the image of Syngrou Avenue, in Greece," MPRA Paper 77989, University Library of Munich, Germany, revised 2017.
• McKenzie, David & Puerto, Olga Susana, 2017. "Growing Markets through Business Training for Female Entrepreneurs: A Market-Level Randomized Experiment in Kenya," IZA Discussion Papers 10615, Institute of Labor Economics (IZA).
• Doireann Fitzgerald & Stefanie Haller & Yaniv Yedid-Levi, 2017. "How Exporters Grow," Working Papers 201702, School of Economics, University College Dublin.
• Judith A. Chevalier & Yaniv Dover & Dina Mayzlin, 2017. "Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond," NBER Working Papers 23299, National Bureau of Economic Research, Inc.