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Report NEP-MKT-2017-04-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Boonchai Hongcharu, 2017, "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4707078, Apr.
- Metaxas, Theodore & Liapis, Alexandros, 2017, "Rebranding Syngrou: Changing the image of Syngrou Avenue, in Greece," MPRA Paper, University Library of Munich, Germany, number 77989, revised 2017.
- McKenzie, David & Puerto, Olga Susana, 2017, "Growing Markets through Business Training for Female Entrepreneurs: A Market-Level Randomized Experiment in Kenya," IZA Discussion Papers, Institute of Labor Economics (IZA), number 10615, Mar.
- Doireann Fitzgerald & Stefanie Haller & Yaniv Yedid-Levi, 2017, "How Exporters Grow," Working Papers, School of Economics, University College Dublin, number 201702, Jan.
- Judith A. Chevalier & Yaniv Dover & Dina Mayzlin, 2017, "Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond," NBER Working Papers, National Bureau of Economic Research, Inc, number 23299, Mar.