Printed from https://ideas.repec.org/n/nep-mkt/2017-03-26.html
Report NEP-MKT-2017-03-26
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Thomassen, Øyvind & Smith, Howard & Seiler, Stephan & Schiraldi, Pasquale, 2017, "Multi-category competition and market power: a model of supermarket pricing," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 69855, Aug.
- Subin Sudhir & Anandakuttan B Unnithan, 2016, "Rumour Sharing in the Marketplace: A Manifestation of Anxiety,Arousal, and Valence," Working papers, Indian Institute of Management Kozhikode, number 197, Mar.
- Rajesh Kumar Sinha & Atanu Adhikari, 2016, "Pricing for Online-Retailing:Exploring the influence of Price Dispersion and Price Distribution on Internal Reference Price (IRP) and Price-Attractiveness," Working papers, Indian Institute of Management Kozhikode, number 192, Feb.
- Brian Adams & Kevin R. Williams, 2017, "Zone Pricing in Retail Oligopoly," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2079, Feb.
- Atanu Adhikari, 2016, "Adjacent Price Anchoring and Consumer’s Willingness to Pay: A Bayesian Approach," Working papers, Indian Institute of Management Kozhikode, number 215, Dec.
- Ralf Dewenter & Ulrich Heimeshoff & Franziska Löw, 2017, "Market Definition of Platform Markets," Working Paper, Helmut Schmidt University, Hamburg, number 176/2017, Mar.
- Atanu Adhikari, 2016, "Fairness in Participative Pricing: A New Way of Pricing in Hospitality Sector," Working papers, Indian Institute of Management Kozhikode, number 216, Dec.
- Ranjitha G P & Anandakuttan B Unnithan, 2017, "The Ideal Woman’s Reflection in the Distorted Mirror of Marketing," Working papers, Indian Institute of Management Kozhikode, number 217, Jan.
- Nufer, Gerd & Wenk, Victoria, 2017, "Wirkungen von Farben im Marketing," Reutlingen Working Papers on Marketing & Management, Reutlingen University, ESB Business School, number 2017-02, DOI: 10.15496/publikation-16115.
- Item repec:ehl:lserod:68612 is not listed on IDEAS anymore
- Ranjitha G. P & Joffi Thomas, 2016, "Branding Conceptualization and Research: Evolving Understanding and Emerging Research Areas," Working papers, Indian Institute of Management Kozhikode, number 203, Jul.
- Nufer, Gerd & Lenzen, Caroline Verena, 2017, "Marketing mit Instagram," Reutlingen Working Papers on Marketing & Management, Reutlingen University, ESB Business School, number 2017-01, DOI: 10.15496/publikation-16114.
- Schnellbächer, Armin, 2017, "Ko-Entwicklungsprojekte im B2B: Eine Untersuchung von strategischen Einflussfaktoren sowie Auswirkungen auf die Häufigkeit von Markteinführungen," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 85652.
- Item repec:ehl:lserod:69962 is not listed on IDEAS anymore
- Hemang Jauhari & Manish Kumar & Shailendra Singh, 2014, "Employee Brand Building Behavior: Scale Development & Validation In B2b Services Context," Working papers, Indian Institute of Management Kozhikode, number 153.
- Aurelio Volpe, 2021, "E-Commerce for the lighting industry," CSIL reports, CSIL Centre for Industrial Studies, number M03, Feb.