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Report NEP-MKT-2017-02-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017, "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper, University Library of Munich, Germany, number 76477, Jan.
- Ratliff, English & Vassalos, Michael & Hu, Wuyang, 2017, "Assessing the Influence of Tangible and Intangible Seafood Characteristics on Consumers’ Purchasing Decisions," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252848, DOI: 10.22004/ag.econ.252848.
- Arcan Nalca, & Tamer Boyaci, & Saibal Ray, 2017, "Consumer taste uncertainty in the context of store brand and national brand competition," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-17-01, Jan.
- Dharmasena, Senarath & Yang, Tingyi & Capps, Oral Jr., 2017, "U.S. Demand for Dairy Alternative Beverages: Attribute Space Distance and Hedonic Matric Approaches," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252742, Jan, DOI: 10.22004/ag.econ.252742.
- Chen, Bo & Saghaian, Sayed, 2017, "Does Consumers’ Preference for Organic Foods Affect Their Store Format Choices?," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252827, DOI: 10.22004/ag.econ.252827.
- Yang, Ruoye & Raper, Kellie Curry & Lusk, Jayson L., 2017, "The Impact of Hormone Use Perception on Consumer Meat Preference," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252772, DOI: 10.22004/ag.econ.252772.
- Johansen, Bjørn Olav & Vergé, Thibaud, 2017, "Platform price parity clauses with direct sales," Working Papers in Economics, University of Bergen, Department of Economics, number 01/17, Jan.
- Ben Shiller & Joel Waldfogel & Johnny Ryan, 2017, "Will Ad Blocking Break the Internet?," NBER Working Papers, National Bureau of Economic Research, Inc, number 23058, Jan.
- Chen, Xuan & Liu, Yizao & Rabinowitz, Adam N., 2017, "Private Labels Competition, Retail Pricing and Bargaining Power: The Case of Fluid Milk Market," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252823, DOI: 10.22004/ag.econ.252823.
- Dharmasena, Senarath & Capps, Oral Jr, 2017, "Consumer Demand for Nut Products in the United States: Application of Semi-parametric Estimation of Censored Quadratic Almost Ideal Demand System (C-QUAIDS) with Household-Level Micro Data," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252682, Jan, DOI: 10.22004/ag.econ.252682.
- Hiep-Hung Pham & Kelly Farrell & Huyen-Minh Vu & Quan-Hoang Vuong & Nancy K. Napier, 2017, "Using YouTube video to promote university: a content analysis," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 17-004, Jan.
- Mohammed, Rezgar & Murova, Olga & Chidmi, Benaissa, 2017, "Demand for Yogurt in the Trend of Manufacturer Brand and Organic Information," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252728, DOI: 10.22004/ag.econ.252728.
- Dant, Madeline & Burdine, Kenneth & Mark, Tyler, 2017, "Hedonic Price Analysis of Hay Auction Prices in Kentucky," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252762, DOI: 10.22004/ag.econ.252762.
- Liu, Yizao & Rabinowitz, Adam & Xuan, Chen, 2017, "Heterogeneity in Brand Effects on Farm-Retail Price Transmission: Evidence from Private Labels and Branded Products in Fluid Milk Market," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252725, DOI: 10.22004/ag.econ.252725.
- Emilia Cubero Dudinskaya, 2017, "Embracing globalization or reinforcing national culture? Evidence on the alcoholic beverages preferences and drinking motives in Europe," DEM Working Papers Series, University of Pavia, Department of Economics and Management, number 132, Jan.