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Report NEP-MKT-2016-09-25
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Liberali, G. & Urban, G.L. & Dellaert, B.G.C. & Tucker, C. & Bart, Y. & Stremersch, S., 2016, "A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2016-007-MKT, Aug.
- Kuroda, Toshifumi & Ida, Takanori & Koguchi, Teppei, 2015, "The impact of asymmetric regulation on product bundling: The case of fixed broadband and mobile communications in Japan," 2015 Regional ITS Conference, Los Angeles 2015, International Telecommunications Society (ITS), number 146318.
- Han, So Yeon & Chang, Younghoon & Wong, Siew Fan & Chong, Hon Qui & Lee, Sangman, 2015, "Uncertainty mitigation in online ticketing purchase: The moderating effect of analytics information," 2015 Regional ITS Conference, Los Angeles 2015, International Telecommunications Society (ITS), number 146315.
- Martínez, Luis & Álvarez San-Jaime, Oscar & Markendahl, Jan, 2015, "Net neutrality principles and its impact on quality of experience based service differentiation in mobile networks," 2015 Regional ITS Conference, Los Angeles 2015, International Telecommunications Society (ITS), number 146319.
- Tim W. Dornis & Thomas Wein, 2016, "Trademarks, Comparative Advertising, And Product Imitations: An Untold Story Of Law And Economics," Working Paper Series in Economics, University of Lüneburg, Institute of Economics, number 366, Sep.
- Aït-Yahia Ghidouche Kamila & Irma Kaawach & Faouzi Ghidouche, 2016, "La participation citoyenne comme approche innovante de co-création de valeur d'une ville. Le cas de la ville d'Alger," Post-Print, HAL, number hal-01353623, Mar.